Shopping is all about branding, and a store's brand image is what either draws us in or causes us to stay away. Until recently I assumed Ann Taylor catered to an older shopper, you know, someone like my mom. I had heard about their new look and new chic clothing line, yet it wasn't until they became part of the Ebates November Double Cash Back (now 4.0% Cash Back) that I really sat down and took a close look at what they offered. What I found were silk (that's silk- not polyester) tops with ornate details priced around $75, large chunky sweaters for just over $100, and accessories that rivaled designer looks, but for a fraction of the cost. If the selection of uber affordable items wasn't enticing enough, you'll save 30% by shopping Ann Taylor's Friends and Family Sale when you enter code FRIENDS at checkout. I used it to purchase the above Alpaca Cardigan as well as the Chunky Knit Gator and the Long Pearl Tulle Necklace. I'm not concerned about shipping charges because I'll also receive free shipping on orders over $100. For less than $200 I was able to get three wardrobe pieces that will have me looking as if I'm in a Winter wonderland, even if I'm swimming in cash.
