Alas, yet another Super Bowl Sunday in America is right around the corner. Most people have their traditions, getting together with family, deep frying things, drunken brawls with cousins post-game...I unfortunately do not have any longstanding traditions to look forward to. However, this year a very exciting event has peaked my interest (other than the prospect of baked macaroni and cheese and short lines at the supermarket during game time). In an unlikely match up, Sephora (those geniuses) is offering celebratory free shipping on every order from 1/31 to 2/2 with coupon code SUPERBOWL at checkout. Quite honestly, is there a more appropriate way to show my unbiased support of both teams and the great tradition of football than sitting in the comfort of my own home, face deep in junk food, shopping for makeup with free shipping and 4% cash back? I think not.

I can say for sure that a replacement tube of Makeup Forever Smoky Lash will be in my shopping cart, and I wholeheartedly recommend that you put one in yours too. As if I needed an excuse to praise my newest mascara obsession... allow me to list some things that make it praiseworthy. First, in a time where a $30 mascara doesn't cause beauty junkies to bat an eye, the $22 price is reasonable; especially with respect to how well this mascara works. It is at least four separate formulas in one. It thickens, lengthens, and holds a fantastic curl whilst providing the darkest black pigment without weighing lashes down. And for those of you traditionalists out there who are put off by the novelty application brush of some brands (Givenchy's Phenomen' Eyes, I still love you, I really do) Smoky Lash has the "Cadillac" of application brushes: perfect. classic. reliable. Makes any woman want to lash up.


This Superbowl, begin your own tradition with the help of Sephora and get free shipping on your favorite products (need I remind you, that it is like getting $5.95 off), 4% cash back, and something pretty to look forward to in five to seven business days.

Shop on!